Get acquanted with me and my approach

Hi! I’m Sofia a marketing expert with a focus on SEO, performance, storytelling, and Brand DNA. My philosophy is centered on being effective and purposeful by combining diverse approaches. I don’t believe in relying solely on numbers or analytics, just as I avoid the extremes of the social media world, where popularity is easily gained but often hollow. I adore brands with a history.

While I believe in the power of adaptability in our digital age, I prefer to blend the classic with the cutting-edge, enhancing brand heritage through a modern lens. As for the DNA of my own style it’s a fusion of minimalism and freedom. I value clarity, structure, and rules, yet I know that sometimes a great idea that breaks those rules can be far more valuable.

Sofiia Berehova

Founder, Joureen

How can I be useful for you?

Brand Identity & DNA

Establishing a meaningful foundation for your brand. I define the voice, values, and positioning that allow you to stand out and resonate within a saturated market.

SEO & Digital Visibility

Building a strategic ecosystem where your brand is found by those who seek it. From data-driven analytics to technical optimization and long-term growth roadmaps.

iphone, laptop, macbook pro, notebook, desk, pen, empty notebook, workspace, monochrome, black and white, laptop, laptop, laptop, laptop, laptop

Visual & Content Strategy

Translating strategy into a compelling visual language. I provide deep audits of your current assets and craft an aesthetic that builds trust and inspires desire.

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My Path: From Newsrooms to Digital Ecosystems

My journey began at 19, driven by the conviction that in a fast-paced world, one must act immediately. During the pandemic, I challenged myself to break into regional television, eventually joining a premier team of professionals as a broadcast reporter. This experience taught me the raw essence of storytelling from the intensity of on-site filming to the precision of post-production. Seeking to blend this narrative power with strategic depth, I transitioned into digital marketing, specializing in SEO and content management.

My academic path led me to a Master’s in Digital Fashion Communication (USI), where I refined my ability to bridge the gap between classic brand heritage and cutting-edge digital growth. Today, I combine these worlds to help founders build authentic, data-backed identities.

On the right side you can find the examples of my recent case studies, so you can see my approach and ideas.

FAQs

Do you provide a full-scale brand strategy or just specific elements?

Answer: I offer a comprehensive strategic approach. A brand cannot be effective if its SEO, storytelling, and visual DNA are disconnected. I build the entire “nervous system” of a brand — from core positioning and values to the technical execution of its digital presence. Whether we start from scratch or refine an existing brand, my goal is a seamless, 360-degree strategy.

What is the tangible result of your “Visual & Content Audit”?

You receive a strategic roadmap, not just a list of comments. I analyze your current assets through two lenses: aesthetic consistency (Brand DNA) and performance (SEO/Usability). The result is a clear guide on what to keep, what to delete, and exactly how to bridge the gap between where your brand is now and where it needs to be to attract high-end clients.

How involved do I need to be in the process?

My process is collaborative yet autonomous. During the initial “Discovery” phase, I dive deep into your vision to understand the soul of the project. Once the DNA is established, I take over the heavy lifting — strategy, technical optimization, and content architecture. You stay in control of the high-level vision, while I ensure every technical and visual detail aligns with it.

At what stage of business should a founder contact you?

The best time is either at the launch (to build the right foundation from day one) or during a growth plateau. If your brand “looks good” but isn’t scaling in search results, or if you have great traffic but no emotional connection with your audience that is exactly where my dual expertise in Analytics and Storytelling creates the most value.